Social media are increasingly popular and are becoming a part of everyday life for many people. Social media are simply interactive technologies which allow the generation or sharing / exchange of ideas, interests, thoughts, and other types of expression through virtual networks and communities. The evolution of social media has become increasingly popular due to its ability to offer unlimited freedom of expression. Nowadays, social media are available for free as well as cost on the internet.

One of the main purposes of social media is to provide a platform where audiences can express their opinion, view points and opinions. This type of platform provides a chance for various kinds of communication to take place between audiences and businesses. Social networking sites have gained popularity in the past few years and have experienced explosive growth in number of users and viewers. The number of these sites and communities has increased dramatically in the past few years due to increasing demands from users for different types of services and applications. Businesses today have an incredible opportunity to get into the conversation with a wide variety of target markets through these social media networks. To take advantage of this opportunity, businesses need to choose the most effective ways of marketing and promoting their products and services among these different types of audiences.

There are several reasons why businesses should use social media to market their products and services. Among these reasons include increasing the reach of a business’ message, sharing personal stories, providing a platform for free expression and sharing information. By using these tools, businesses can attract more customers, increase their brand awareness, improve customer retention, develop relationships with target audiences, and use social media to gain more influence over their brands. As these networks continue to expand and develop more features and options, these tools will continue to allow even the most savvy consumer to engage and share with one another.