Social Media is interactive online technologies which permit the generation or sharing/ exchange/interaction of content, ideas, career objectives, and other types of expression through virtual networks and social communities. Social media sites include Facebook, Twitter, LinkedIn, MySpace, FourSquare, Tagged, and Flickr. Social media are used by people to connect with each other, make friends, find love, form professional relationships and so on. These social media are categorized into two major categories: Web based social networking and “app based” social networking.

The Web based social media include Facebook, which is considered as the largest social media network and it has a huge fan base. It started as a way for college students to share photos and chat, today it has become a valuable tool for social media marketing, and thus many companies are using Facebook to track engagement and visitor activity. Facebook has integrated an application called 1 Password that is used to create a unique user ID and password for each individual user and a different access code for groups, events, coworkers etc. This allows the company to track all actions by the user and create relevant reports.

Twitter is another powerful and popular social media tool that helps you to attract more audience to your website. It allows you to tweet anything you want and it will be read by millions of people around the world. It also provides easy tools for search engine optimization and blog creation. Twitter is mostly used to share information about your product/ service, but the good thing about Twitter is that it can help you target your audience by creating brand awareness about your company. Thus, if you want to read a case study about how a car company can use Twitter to improve their sales and get more customers, visit our site below.