Social media are interactive communication technologies that permit the generation or sharing/ exchange of ideas, opinions, interests, and other types of sentiment through virtual communities and online networks. The internet has been one of the most popular platforms to channel this kind of social activity, as it allows easy access of relevant information in a fast and convenient way and allows users to express their thoughts in a structured fashion. Some of the most prominent social media include Facebook, Twitter, Myspace, FriendFeed, Digg, YouTube, Flickr, MySpace, FriendFeed, Ezines, and Craigslist. Each one of these websites is popular for its own reasons, but they have all played an important role in the evolution of the online social world.
There are different ways of using these platforms and the most common is through advertising. Social media can be used to promote services and products of a business or organization, raise awareness about a brand or entity, raise money, or to obtain new customers. For this reason, social network advertising has become a very important revenue stream for many companies. Social network advertising programs have proved to be a very effective method of promoting websites and have consequently become a part of the SEO or Search Engine Optimization strategy.
In the age of the internet, one of the biggest challenges for a new business is sustaining a consistent sales flow, no matter what the economy is doing. Many businesses have found that social media platforms give them the unique opportunity to advertise to a global audience and reach out to a larger number of people than they would normally, thereby enhancing their overall visibility and marketability. SEO is dependent on consistent sales from the advertising program, so if your website is not making any sales day after day, you need to take a closer look at your campaign. If it is sales that are not happening, then you need to take a deeper look at the overall marketing strategy.