Social Media is online interactive technologies that allow the generation or sharing/exchange/transmission of information, thoughts, career objectives, and various forms of social expression through online communities and social networks. Social Media is used by associations and organizations for various purposes such as communication, interaction and promotion of activities, programs, brand awareness and image building. Social Media includes websites like Facebook, Twitter, LinkedIn, MySpace and blogs like WordPress and Blogger.

Social Media can be used to enhance or interact with customers, clients and other organizations. Social media have the power to spread the word about your products and services to a large number of people all over the world within a short time. Social Media is also used as tools for self-expression and community building like discussion forums, message boards, and wikis. These tools can also be used for business or professional marketing campaigns.

One of the most important aspects of Social Media is the ease of use for users and the ability to create and maintain relationships with audiences. Most platforms provide excellent user interfaces with simple set of features that make using these tools easy for both novice and advanced users. These platforms are very popular among marketers as they reach out to audiences that could be potential customers or audiences that might be potential clients. One reason why these platforms are so popular is that unlike other Internet marketing strategies, social media allows viewers to offer feedback on a product or service, ask questions or suggest new products.